Thursday, May 27, 2010

Going Big in the Big Apple: Meet Peter Insalaco

As you probably noticed, we are adding hotels to our hospitality program in the New York-metro area.  The New York Palace Hotel, The New Yorker Hotel, and The Muse Hotel kicked off our Big Apple partnerships – and we say ‘kicked off’ because we are planning to go big, thanks to Peter Insalaco, our Clean the World Regional Director. 

A native New Yorker, Peter comes to us with a passion for the environment and for saving lives – two essential components of our mission.  As co-founder and CEO of Eco-Action Marketing, Peter dipped his toes into cause marketing and the world of social entrepreneurism – not to mention the great Pacific, where he swam with dolphins while he lived in Hawaii, but that’s another story.

“I feel compelled by the fact that Clean the World can literally help millions of children around the world through the most cost-effective and simplest solution: recycling soap that is already being thrown away,” said Peter.  “And the ‘Changing Lives’ video – once I saw that, I was hooked.”

New York is a hotspot for hotels, with over 200 hotels in the city alone.  The potential impact Clean the World will have by expanding into New York – with our very own New York Recycling Operations Center opening soon! – is enormous.  We will circumvent tons of waste from landfills and use the base as a new shipping and operating point from which to collect and send out more soap – giving the world a small taste of what the Big Apple can do.

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