Wednesday, June 29, 2011

JDV Hotels and Clean the World: ‘A No-brainer’

Joie de Vivre Hotels, with more than 30 hotel properties based in California, is committed to sustainability and social responsibility. Fortunately for Clean the World, JDV Hotels found a hospitality partner who shares the same passion.

Marco Perry, general manager of the Shorebreak Hotel in Huntington Beach, says when he first heard about Clean the World, he knew it was a perfect fit for his parent company. And the idea was an easy “sell” to the executives at Joie de Vivre Hotels in San Francisco.

“As part of Joie de Vivre Hotels, the Shorebreak Hotel is very committed to philanthropic efforts, especially with regard to the environment,” Perry says. “Clean the World actually came to us through one of our Shorebreak Hotel employees who brought it to my attention about three months ago. I brought it to the president of our company, who thought it was a great program.”

Perry says that once the executives at JDV Hotels learned about Clean the World, “they knew it was a no-brainer. “It was just a perfect fit for Joie de Vivre with how they operate and how they give back to the community,” he says. “It’s just an example of how this partnership fits so well with our company.”

Shorebreak Hotel is located in “Surf City U.S.A.” in an area also known for its profound eco-awareness. A corporate-wide partnership with Clean the World, Perry says, feels like just another great day at the beach.

“As a member of the board of directors on the Huntington Beach Marketing Visitors Bureau, we’ve taken sustainability efforts for the city very seriously,” Perry says. “All of the hotels are very focused on it. Partnering with Clean the World is just another step in the right direction, to the point where we can advertise to potential clients who come to Huntington Beach that we are a sustainable community.”

Perry says the housekeeping teams are Joie de Vivre Hotels are particularly excited about participating in the Clean the World hospitality program, saying it gives more meaning to what they do in terms of what they are collecting from the guest rooms.

“I met with the housekeeping team about two weeks after we launched the Clean the World program to get people’s reactions,” Perry says. “ It was very positive, especially when they learned exactly what the Clean the World program meant. They initially thought it was just a recycling program. But once they heard the details about who benefits from their soap collection efforts – often people from their home countries and communities – you can see that it definitely meant something to them.”

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