Monday, March 5, 2012

Clean Hands, Clean World Campaign Launches

PeopleTowels® and Clean the World®, announce the launch of their partnership program, Clean Hands, Clean World. 

With a mission to halt the spread of preventable infectious diseases in a sustainable manner, the program distributes recycled soap and reusable hand towels to impoverished communities, saving lives while reducing waste and conserving natural resources.
To date, PeopleTowels has contributed more than 12,000 hand towels to create Sustainable Hygiene Kits, which have been distributed by Clean the World to communities in Haiti, Honduras, the Dominican Republic and the United States.

The Clean Hands, Clean World partnership cements the relationship between the two organizations, establishing a mutual goal of distributing 100,000 sustainable hygiene kits and launching PeopleTowels’ ‘One for One’ donation program on limited edition, Clean Hands, Clean World PeopleTowels.  Under this new program, PeopleTowels will donate one reusable hand towel for every limited edition PeopleTowel sold, to be distributed in a Sustainable Hygiene Kit.

“PeopleTowels is a valuable partner to Clean the World,” says Shawn Seipler, CEO and co-founder at Clean the World. “We share a common passion for sustainability and a desire to improve hygiene conditions for children and families around the world. The inclusion of PeopleTowels in sustainable hygiene kits that already include Clean the World recycled soaps helps create a comprehensive hygiene solution for a cleaner, healthier world.”
“Our partnership with Clean the World aligns perfectly with PeopleTowels’ mission to reduce waste,” says Mary Wallace, co-founder of PeopleTowels.  “By using recycled soaps and reusable hand towels, together we incorporate a sustainability element in this humanitarian effort that reinforces the message that even when meeting basic human needs, we need to do so with minimal impact on the environment.”

Every day in North America, hotels discard millions of pounds of soap, which can leach out of landfills to contaminate fragile groundwater systems. On average, people use more than 3,000 paper towels outside the home every year, wasting trees, water and energy for a product that is used for a few seconds then thrown away. By pairing recycled soap with reusable hand towels, millions of pounds of waste will be diverted from landfills while providing those in need with the means to practice life saving hand hygiene.             
 To kick off the program, "Clean Hands Clean World" is hosting a Celebrity Spokesperson Poll, soliciting input from the public about which celebrity would make the best Clean Hands, Clean World spokesperson.
All participants will be entered to win an Eco Lifestyle Prize package valued at over $400, including goods from leading eco-lifestyle brands.

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